Homelands USA Professional Services

Strategic Federal Procurement Support for Homeland Security Markets

Homelands USA provides specialized Business Development (BD) and Opportunity Pursuit services tailored specifically for the Federal Homeland Security, Law Enforcement, and Public Safety sectors. With Homelands’ principal, David "DW" Heikkinen’s, three decades (plus) of direct DHS operational experience, we uniquely transform commercial capabilities into mission-essential solutions that exceed Agency requirements and procurement objectives.

With a comprehensive set of BD services that allow you to apply our services to your needs wherever that may be in your Homeland Security market penetration journey, we stand ready to support. Beginning with strategic market planning, to your solution alignment and positioning during any pre-RFP phase, through capture management and proposal development during active procurements, and continuing with program execution and opportunity expansion post-award, our support services provide that extra edge and improved Probability of Win (Pw). The following service offerings are structured to reflect this spectrum of BD support services.

Strategic Market Planning

Aligning Corporate Strategy with DHS Missions and Priorities

Homelands USA helps clients navigate the Homeland Security landscape with precision by offering:

Corporate / Major Division Strategic Planning – Aligning business goals with DHS mission areas, priority programs and funding priorities.
Complex Homeland Security Systems Integration Planning, Design & Development – Architecting interoperable solutions targeted towards critical Agency capabilities.
Corporate Past Performance Reports (PPRs) Homeland Security Alignment – Reframing existing contract successes into DHS-recognized qualifications.
Client Contract Vehicle / GSA Schedule Applicability Assessment – Determining the best contracting mechanisms for your offerings.
Current DHS Required Contracts Applicability Assessments
(MACs), Government-wide Acquisition Contracts (GWACs), and Multiple Award Schedules (MAS) Client Product/Service Applicability Assessment – Including "On-Ramps," Teaming opportunities, and agency-specific contract vehicles.

Outcome: A strategic roadmap for DHS market entry with validated procurement pathways.

Client Product / Service Offering Alignment with Homeland Security Mission Areas

Transforming Commercial Products into DHS Mission-Critical Solutions

We ensure your products/services meet federal operational needs through:

Client Product / Service(s) Applicability Assessment – Validating how your product/service solution aligns with the principle DHS law enforcement (LE) Agencies to include, ICE, USCG, CBP, USSS, and TSA, as well as DHS staff organizations, FEMA, and CIS.
Product / Service(s) Offering Alignment with Federal Requirements
1) Internal Research and Development (IRAD) Proposal (Draft) – Structuring R&D efforts to address DHS functionality & technology gaps.
2) Agency Mission-focused Solution Design & Development Proposal – Repackaging commercial offerings as turnkey federal solutions.
Federal Agency / Office Targeting – Identifying high-probability Agencies and associated Program Offices.
Competitive Assessment – Benchmarking against incumbent contractors, other projected competitors and alternative solutions.
Agency Opportunity Identification, New Requirement / Recompete – Tracking upcoming RFPs and recompetes.
Contract Vehicle Assessment – Matching your solution to the right Agency-specific contract vehicle.

Outcome: Your product/service positioned as essential for continued DHS mission success.

Opportunity Identification & Pursuit Planning

From Market Research to Bid/No-Bid Decisions

We help clients identify and prepare for high-value opportunities with:

Opportunity Qualification Support – Assessing fit, competition, and win probability (Pw)
Field / End-User Requirement(s) Verification / Validation – Ground-truthing requirements with field offices, field agents, field officers, and/or operators.
Agency HQ PMO & Contracts Coordination (COTR / CO) – Engaging with Contracting Officers and Technical Reps pre-RFP.
Client “Color” Review Participation or Conduct – Leading Pink / Red / Gold Team proposal reviews.
Teaming Agreements – Forming strategic partnerships with complementary contractors.
Competition Assessments – Analyzing competitors’ strengths and weaknesses.
Bid & Proposal (B&P) Input / Planning – Support for allocating the appropriate resources for a winning proposal.
Price to Win (Pw) Support – Developing cost-competitive pricing strategies.

Outcome: A data-driven pursuit plan with clear win strategies.

Opportunity Pursuit Support

Winning the Procurement with Accomplished Execution Support

Homelands USA can embed directly into your capture team to ensure success with:

Client Team Capture Exec / Pursuit Manager – Leading daily standups and milestone tracking.
Client Team Agency Subject Matter Expert (SME) – Providing insider insights into source selection team priorities.
Client Proposal Development – Management, Author and / or Editor – Strengthening proposals through Government requirement analysis and competitive positioning.
Price to Win (Pw) Support – Refining cost models based on latest competitor intel and projected Government budgets.

Outcome: A high-scoring, compliant proposal that stands out in evaluations.

Contract Award & Program Initiation Support

Ensuring Smooth Transition from Award to Execution

We help clients launch successful programs with:

Contract Negotiation(s) Support – Securing favorable terms and conditions while meeting federal requirements.
Establishing & Staffing Field-level, Execution Team(s) – Recruiting the right candidates with the right DHS credentials for key program positions.
Establishing & Staffing HQ-level, PMO Team(s) – Building program management offices for appropriate oversight and customer PMO visibility.
Program Kickoff Meeting Support – Aligning stakeholders on contract requirements, action items, expectations, etc.
Interim Program Management (PM) Support – Providing a seasoned program manager during transition.

Outcome: Strategic Program start-up that establishes the foundations for Program success.

Post-Award Business Development (BD) Support

Maximizing Contract Value Through Strategic Expansion

We turn performance into growth with:

Customer Liaison – Maintaining strong relationships with Program CO, COTR and solution end-users.
Independent, Program Quality Control (QC) / Quality Assurance (QA) Support – Identifying and addressing potential issues as the program proceeds and before any audit visibility.
Independent, Client Program / Solution Assessment – Documenting successes for PPR’s and subsequent proposal materials / reuse.
Follow-on and Ancillary (Agency) Opportunity Identification – Identifying potential task orders, scope expansions, and Agency adjacent opportunities.

Outcome: Sustained growth from existing and new opportunities.

Why Partner With Homelands USA?

Unlike conventional consulting firms, Homelands USA delivers Agency-specific expertise through proven, successful methodologies, processes and delivered successful Program procurements. Our methodologies have been proven through direct involvement in facilitating contract awards valued at over $2 billion (IDIQ). We welcome you to review a sampling of our previous program successes.

We provide complete BD lifecycle support from initial market insights through post-award business development. To explore how we can align your capabilities with current DHS Agency requirements, contact our principal, DW Heikkinen. Our unmatched insight into Homeland Security Agency-specific procurement processes ensures your solutions receive optimal consideration throughout the acquisition cycle.

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